hola! connects consumers to the farming communities that grow their food — every scan, every greeting, every share funds real community impact in the product's source country.
Younger consumers make purchasing decisions differently. They choose brands that reflect their values — they shop with a purpose and influence their peers.
of Gen Z consumers are willing to pay more for products from sustainable, purpose-driven brands
First Insight / NIQ
are more likely to buy from a company that supports social causes
NIQ Retail Analysis
more likely to recommend a brand they feel aligns with their values and beliefs
Harris Poll / Revenue Memo
A consumer experience designed to be shared — amplifying reach organically through every network it touches.
Consumer picks up an hola! product at retail. Package says "Hi, from Peru!*" — connecting product to origin.
The QR code on the package links to our social media platform and invites the consumer to create a video message.
Consumer records and shares video content to their social media — mentioning hola!, the retailer brand, and the impact of their purchase.
Each posting triggers a donation to an established US-based 501(c)(3) NGO operating in the product's source country or state.
*country or state of origin
The model works for any grower — branded or unbranded — across all fresh produce and packaged goods.
Use the hola! brand directly on their product, following the Brand Manual. Free when commercialized through AgroPrime Produce. Turnkey — the grower gets a brand, a social impact story, and a distribution partner.
Add the hola! logo and QR code alongside their own branding — as a pre-print element or a sticker/label. The QR links to connections and donations, making any brand a social impact player.
Real community impact — transparent, accountable, and driven by consumers themselves.
Nutrition programs in the first 1,000 days of a child's life — the critical window for brain development.
Empowering mothers with the knowledge for healthy early-life nutrition.
School access for children in farming communities.
Community farming and sustainable growing practices.
hola! gives your produce section a social impact brand that speaks directly to younger, values-driven shoppers. It's not just produce — it's an experience with a purpose.
Every QR scan and greeting is trackable. For the first time in produce, you can tie a product purchase to an individual consumer — who's engaging, how often, and what drives repeat purchases.
Donations go to established 501(c)(3) NGOs working in source communities. Community-level impact that scales, with full transparency. Consumers choose causes in their product's country of origin.
The social impact model is brand and consumer funded through holafruit.org. No cost per SKU, no program fees, no required co-investment. All the upside, none of the overhead.
Co-Founder & Managing Partner
30+ years leading innovation and strategic growth across global agribusiness. Executive leadership roles at Chiquita Brands and Quaker Oats. Founded Breakthrough Solutions, a business strategy consultancy, in 2004, and has founded and led social impact ventures in communities across Latin America.
Co-Founder & Managing Partner
30+ years developing new business for global corporations. Key leadership roles at Chiquita Brands and AgroFresh. Experienced driver of revenue growth and market expansion across Latin America and North America. P&L responsibility across multiple business units.
Whether you're a retailer exploring a new social impact brand for your produce section, a grower looking to join the hola! family, or a partner with ideas — we'd love to hear from you.
info@holafruit.org